Job Description
We're looking for an experienced Account Manager with a background to manage and optimize large-scale programmatic advertising campaigns. The ideal candidate will combine media planning expertise with a growth-oriented mindset to drive campaign success and maintain strong client relationships.
Key Responsibilities
- Manage and optimize programmatic advertising campaigns across multiple platforms and channels, ensuring maximum performance and ROI for clients
- Develop and execute strategic media plans that align with client objectives and KPIs
- Monitor campaign performance, create detailed analysis reports, and make data-driven optimization recommendations
- Build and maintain strong relationships with clients through regular communication, strategic planning sessions, and performance reviews
- Collaborate with the sales team to ensure a smooth transition from sale to campaign implementation
- Stay current with programmatic advertising trends, best practices, and emerging technologies
Required Qualifications
- 4+ years of experience in media sales or programmatic advertising
- Proven track record of managing large-scale programmatic campaigns and client relationships
- Strong understanding of programmatic platforms, ad exchanges, and DSPs
- Experience with campaign optimization, audience targeting, and performance analysis
- Excellent analytical and problem-solving skills
- Strong communication and presentation abilities
- Background in digital media sales preferred
Technical Skills
- Proficiency in programmatic advertising platforms and DSPs
- Experience with ad verification tools and brand safety measures
- Knowledge of data management platforms (DMPs) and audience segmentation
- Familiarity with attribution modeling and analytics platforms
- Understanding of RTB, PMP, and programmatic direct deals
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