Digital Marketing & Social Media Specialist Job at Robert Half, Maryland

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  • Robert Half
  • Maryland

Job Description

We are seeking a Digital Marketing & Social Media Specialist to support our tourism and entertainment initiatives through engaging content creation and digital storytelling . Working closely with the Marketing & Communications Manager , this role will be responsible for developing and executing social media strategies, capturing and creating multimedia content, and enhancing audience engagement and brand visibility . This is a hybrid role based in , requiring four days on-site and one remote day per week .

Key Responsibilities

  • Develop and implement a social media strategy across various platforms to promote tourism and entertainment experiences.
  • Capture and create high-quality photos and videos at events to showcase experiences and drive audience engagement.
  • Edit and publish multi-media content , including short-form videos, reels, graphics, and written posts.
  • Assist in writing and shaping marketing copy for strategic initiatives across multiple departments.
  • Coordinate the collection and organization of media assets for timely content publication and campaign execution.
  • Oversee website management, including content updates, SEO, and user experience improvements .
  • Monitor analytics and key performance indicators (KPIs) to optimize digital strategies.
  • Respond to online inquiries and engage with the community through social media channels.

Qualifications & Skills

  • Experience in content creation, photography, and videography for digital marketing.
  • Strong knowledge of social media platforms, branding, and audience engagement tactics .
  • Proficiency in Feather, HubSpot, WordPress, and Adobe Creative Suite .
  • Excellent writing and editing skills for marketing copy and campaign messaging.
  • Ability to manage multiple projects, meet deadlines, and collaborate across teams.

This role is ideal for a creative and hands-on marketing professional passionate about capturing and sharing compelling stories through digital content.

Job Tags

1 day per week,

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