Job Description

Impression Homes, LLC

Job Description

JOB TITLE: Digital   Marketing Coordinator

REPORTS TO: Director of Marketing

OBJECTIVE: Responsible for executing and supporting digital marketing initiatives such as creative content development and marketing automation to promote Impression Homes’ new home communities.

JOB RESPONSIBILITIES

Social Media Management:

• Manage social media content, calendars, and engagement, across all social media platforms while adhering to compliance requirements
• Create and maintain a monthly content calendar to ensure consistent posting.
• Monitor and respond to comments, messages, and Google Reviews to enhance customer engagement and protect brand reputation.
• Create and edit short-form video content tailored to social media platforms.

Website Administration:

• Manage the Impression Homes website, including uploads, edits, and improvements for optimal user experience.
• Add new communities, floor plans, photography, site maps, and promotional content with accuracy and SEO optimization.
•  Implement SEO updates to improve search visibility.
• Coordinate the creation and integration of virtual tours, 3D renderings, and interactive floor plans.
• Collaborate with developers using basic UX/UI knowledge to improve site navigation and conversions.

Third-Party Listings Management:

• Add, update, and remove properties on MLS and other listing platforms.
• Optimize local SEO strategies, including Google Business Profiles for each community.
• Audit and manage third-party listings (NewHomeSource, Homes.com, Realtor.com, Zillow) to ensure accuracy and completeness.
• Work to increase HomesUSA completion percentages for maximum listing performance.

Content Creation and Support:

• Coordinate professional photography for spec homes and ensure high-quality visuals for marketing use.
• Capture and edit photos and videos during community visits.
• Support Salesforce campaigns by creating content for emails, eblasts, and engagement initiatives.
• Assist in developing customer journey maps to align digital touchpoints across the buying process .

Event and Marketing Support:

•  Assist with planning and execution of realtor events, community launches, and expos (including setup, breakdown, and collateral).
• Run and analyze campaign performance reports to provide actionable insights.
• Use tools like Monday.com to schedule, track, and manage marketing projects and collateral orders.
•  Any other tasks assigned by management

REQUIREMENTS

• 3+ years of professional experience in a digital marketing role.
• Excellent communication and organizational skills with extreme attention to detail.
• Proficiency in Adobe Creative Suite, Canva, Microsoft Office, and digital content/SEO tools.
• Experience with Salesforce CRM (Account Engagement preferred; Marketing Cloud a plus).
• Knowledge of website content management, MLS platforms, and social media tools.
• Basic graphic design and photography editing skills to support creative development.
• Advanced project management skills, with experience using Monday.com or similar tools.
• Ability to work independently and collaboratively in a fast-paced environment.
• Homebuilding experience preferred
• Preferred soft skills: Salesforce, Monday.com, Later, Canva, Adobe Creative Suite, MS Office, Marketing Cloud

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