Job Description
We’re seeking a strategic and hands-on Digital Marketing Manager to lead and execute digital initiatives that drive brand visibility, customer engagement, and revenue growth. This role is ideal for a data-driven marketer with a strong grasp of digital platforms and a passion for delivering measurable results.
Responsibilities
- Oversee the company’s digital presence, including website performance, content strategy, and user experience optimization.
- Develop and manage paid media campaigns across platforms such as Google Ads and Meta (Facebook/Instagram), ensuring alignment with business goals.
- Implement and refine SEO strategies to improve organic search rankings and drive traffic.
- Collaborate with internal teams and external partners to execute digital merchandising strategies that enhance product visibility and conversion.
- Analyze campaign performance using tools like Google Analytics and provide actionable insights to improve ROI.
- Manage relationships with third-party vendors and agencies, ensuring timely delivery and quality of services.
- Stay current with digital marketing trends, tools, and best practices to maintain a competitive edge.
Qualifications
- Bachelor’s degree in Marketing, Business, Digital Media, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on website management, SEO, PPC, and online merchandising.
- Experience in the retail industry
- Proficiency with digital tools including Google Ads, Google Analytics, and Meta Business Suite.
- Demonstrated ability to manage multiple projects and stakeholders with excellent communication and organizational skills.
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