Job Description
About the Role: We are seeking an experienced and strategic Director of Ecommerce to lead and scale our ecommerce business. This individual will be responsible for the overall ecommerce strategy, driving growth across multiple digital channels, and enhancing customer acquisition and conversion. This role requires a hands-on leader who can see the big picture while effectively managing execution and a growing team.
Key Responsibilities:
- Lead and develop the ecommerce strategy to drive revenue growth, currently at a 2% market share.
- Oversee a team of approximately seven people, fostering a high-performance culture.
- Drive customer acquisition and conversion, increasing site traffic and engagement.
- Manage the brand’s digital presence, ensuring a seamless and compelling customer experience.
- Optimize and execute paid search, paid media, and performance marketing strategies in collaboration with an external agency and an in-house Marketing Director.
- Analyze and interpret ecommerce data to inform strategic decisions and investment areas.
- Ensure pricing consistency and address wholesale pricing challenges that impact online sales.
- Shift the business focus to full-price sales while maintaining brand integrity.
- Work cross-functionally with teams in Merchandising, Wholesale, and Marketing to align ecommerce initiatives with broader business goals.
- Manage digital marketing efforts, customer satisfaction, and the direct-to-consumer (D2C) business.
- Oversee website management, ensuring an optimized user experience and operational efficiency.
Must-Have Qualifications:
- 7+ years of experience in ecommerce leadership roles.
- Direct-to-Consumer (D2C) experience with a proven track record of increasing brand recognition and awareness.
- Experience managing digital marketing, brand websites, and performance marketing efforts.
- Strong data and analytics acumen to drive strategic decisions.
- Experience in people management, mentoring junior team members, and building high-performing teams.
- Background in retail, with a strong preference for experience in the footwear industry.
- Hands-on experience with ecommerce platforms, particularly Demandware (Salesforce Commerce Cloud).
- Proven ability to work cross-functionally with Merchandising, Wholesale, and Marketing teams.
Preferred Qualifications:
- Experience working in a larger company and seeking a step-up opportunity to drive significant impact.
- Strong understanding of ecommerce technology, site operations, and digital marketing performance metrics.
- Experience working with external agencies for performance marketing and media buying.
- A strategic thinker who can balance long-term vision with short-term execution.
Soft Skills:
- A challenger mindset – someone who is not afraid to push boundaries and drive innovation.
- A people-focused leader who is passionate about mentoring and developing junior talent.
- Strong communication and collaboration skills to align teams and stakeholders.
- A proactive problem solver who thrives in a fast-paced, growing environment.
Job Tags
Temporary work, Shift work,