Job Description
We are looking for a highly motivated and analytical individual with experience in driving the Sales & Marketing efforts to join our team as Director of Sales & Marketing at Naples Grande Beach Resort in Naples, FL .
Naples, nestled along the Gulf Coast in Southwest Florida, is a premier destination known for its upscale ambiance and stunning white-sand beaches. Renowned for its luxurious resorts, world-class golf courses, and vibrant culinary scene, the city attracts affluent leisure travelers and hosts exceptional group events year-round. With a warm climate, beautiful waterfront views, and an array of high-end shopping and cultural attractions, Naples consistently ranks as one of the most desirable locales for both relaxation and memorable gatherings.
The successful candidate will have a proven track record of leading the Sales and Marketing efforts for a resort, they will be creative in how they approach marketing, they will be a problem solver, and be open to learning and leading by example.
Your Role:
- Execute sales and marketing activities to achieve budgeted goals
- Develop and execute strategic initiatives to build a substantial group business base, driving occupancy and revenue growth for the resort.
- Develop and drive the strategic focus on creation and distribution of exceptional marketing plans and campaigns .
- Drive the online advertising strategy utilizing strategic partners to achieve growth in website traffic, bookings and conversion
- Drives digital channel direction through data analysis to deliver ROI
- Drives the creation of on-property promotions and programming while working with applicable departments to implement
- Work closely with the Public Relations team to coordinate PR related to special events
- Stays abreast of industry trends that the resort can capitalize on.
- Develop and implement all sales and marketing strategies associated with the Consortia, Wholesale, Leisure and Business Travel Market.
- Research, analyze, and monitor financial, technological, and demographic factors in order to capitalize on market opportunities and to establish a leadership position in the market
- Play a pivotal role in resort sales and marketing efforts, including calling on accounts, meeting clients, hosting luncheons and receptions, and meeting with on-site contacts on a daily, weekly and monthly basis
- Plan and participate in Sales and Marketing trips and industry related meetings as appropriate to the assigned markets/territories.
- Assist in the annual budgeting plan
- Negotiate with clients and achieves maximum revenue/profit potential while satisfying clients' needs
- Enhance the resort's community's image by actively participating in associations, events, clubs and boards
- Assume active ownership of assigned sales territory and respond to specific market needs, initiates needed action and suggests to sales leadership any necessary actions
Responsibilities - We are looking for an experienced large resort Sales and Marketing Leader with significant experience (minimum 3-5 years in similar position) in developing group and transient markets and driving business from new group customers while managing the existing client base as the property embarks on a significant resort wide renovation.
- Must have experience in leading a large and experienced sales team as we meet/exceed business objectives and work towards a fully renovated resort product.
- Independent resort experience is highly desirable.
- Proficiency in Microsoft Word, Excel preferred.
- Knowledge of computer accounting programs, math skills, as well as budgetary analysis capabilities required.
- Extensive knowledge of sales skills, revenue management, recruitment, supervision, training, and motivation of managers.
- Ability to effectively communicate verbally and in written form with the public as well as other team members.
- Essential statistical and analytical skills required to identify revenue opportunities and shortfalls.
- Ability to work both independently and cross-functionally to achieve goals.
- Ability to thrive in a multi-tasked and fast-paced environment.
- We offer a competitive salary and excellent benefits beginning the first of the month after hire.
- Compensation will be highly competitive based on experience and will include a very strong incentive component.
- Up to 20% travel
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