Job Description
We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities.
We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.
Overview
As the Executive Director, Performance Media Investment, you will lead search, social, and full-funnel media investment strategies to drive both performance marketing and brand-building efforts. You’ll work at the intersection of data, media, and creative to develop innovative solutions that respond to industry changes while achieving measurable business outcomes. This role is responsible for budget allocation, optimization, and real-time investment shifts across key media channels.
The ideal candidate is a proven leader in media investment, comfortable working in fast-paced, performance-driven environments, and skilled at balancing short-term performance with long-term brand growth. You will collaborate cross-functionally with internal teams, agency partners, and leading media platforms (Google, Meta, Amazon, TikTok, etc.) to ensure seamless execution and continuous innovation.
Qualifications
- 12+ years of media experience (agency, brand-side, or consulting) with deep expertise in performance marketing, search, social, and full-funnel media strategies.
- Proven ability to drive customer growth and revenue across paid media platforms for B2C and/or retail brands.
- Experience in budget allocation and real-time investment optimization across lower-funnel (performance) and mid/upper-funnel (brand-building) tactics.
- Strong analytical mindset, with a track record of identifying media trends and translating insights into strategic recommendations.
- Leadership experience managing cross-functional teams and collaborating with senior stakeholders to influence media investment strategies.
- Expertise in data-driven decision-making, leveraging multiple data sources (tech stack, external partners, internal analytics) to enhance media performance.
- Deep understanding of marketing technology, ad platforms, and programmatic buying.
- Experience working with retail, fashion, or e-commerce brands is highly preferred.
Key Responsibilities
Strategic & Functional Leadership
- Serve as the primary point of contact for internal teams, creative agencies, and external media partners to drive integration and performance excellence.
- Develop and expand relationships with search, social, and programmatic platforms (Google, Meta, Amazon, TikTok, etc.) to ensure best-in-class media execution.
- Oversee budget management, media investment decisions, and reallocation strategies to maximize efficiency and impact.
- Partner with strategy, analytics, and marketing science teams to drive media innovation and optimize investment strategies.
- Advocate for data-driven media planning, leveraging analytics to measure performance, sales impact, and ROAS across all investments.
- Monitor industry trends, emerging technologies, and new media opportunities to keep the brand at the forefront of digital innovation.
- Drive a holistic approach to performance media, ensuring integration between search, social, and upper-funnel brand marketing efforts.
Budget Optimization & Decision-Making
- Own and manage multi-million-dollar media budgets, ensuring optimal allocation between lower-funnel performance and mid/upper-funnel brand investments.
- Make agile budget shifts based on real-time performance, responding to market dynamics and business needs.
- Establish clear KPIs and success metrics to measure the effectiveness of media investments and drive continuous improvement.
- Collaborate with analytics teams to synthesize performance data into actionable insights for senior leadership.
Cross-Channel Integration & Collaboration
- Bridge the gap between performance marketing (search, social) and brand marketing teams to create a unified investment approach.
- Identify synergies between media channels and leverage them to drive higher efficiency and stronger business results.
- Align with creative teams to ensure media strategies are seamlessly integrated with messaging and content.
- Partner with finance and procurement teams to optimize investment efficiency and improve media buying strategies.
Leadership & Stakeholder Management
- Lead and mentor a high-performing media investment team, fostering a culture of innovation, accountability, and professional growth.
- Collaborate with senior stakeholders, educating executives on media investment strategies and performance outcomes.
- Influence cross-functional teams to drive alignment and execution of media strategies across the organization.
- Champion a culture of test-and-learn, encouraging the adoption of new technologies and methodologies.
Leadership Attributes
- Decisive and action-oriented, comfortable making strategic decisions with agility.
- Strong relationship-builder, able to gain trust and alignment across internal teams, external partners, and senior stakeholders.
- Data-driven thinker, balancing short-term performance with long-term brand growth and investment strategies.
- Passionate about innovation and problem-solving, always looking for new opportunities to optimize performance media.
- Team player with a collaborative spirit, ensuring alignment across all media and marketing functions.
Why Join Us?
This role offers the opportunity to lead media investment for a high-profile fashion retail brand, shaping its digital and performance media strategy for continued growth and success. If you're a strategic leader, media expert, and data-driven decision-maker looking for a fast-paced, high-impact role, we encourage you to apply.
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
Job Tags
Temporary work, Remote job, Flexible hours, Shift work, 3 days per week,