Job Description
We are looking for an experienced and creative strategic Marketing Manager – Mat Leave (14-month contract) to join an innovative marketing team that plays a critical role in the growth and expansion of our companies.
While it is too early yet to determine exactly which areas within the business this individual would support, we do know that the growth will see the need for Marketing and Communications in several key areas beyond the current day shared services:
- Rollout of Brand Strategy and Sector Marketing Program for each of the 4 major sectors today (Highways, Energy, Rail, Com/Industrial)
- Add new sectors (future: Mining, Dams, Ports, Waterways)
- Growth in Durisol US noise wall (reflective, absorptive, crash, security)
- Support new MSE businesses (onboarding of brands, apply best practices to each, etc) and all related retaining wall product promotions (MSE, T-Wall, Block, Narrow Footprint)
- Build new Marketing Program for International Protection Solutions (IPS)
- Growth potential for Design Concrete (Modular buildings, reflective noise wall, retaining and identification of other misc precast or contract work)
The key responsibility of this role will be to develop and manage marketing programs aligned to an annual strategic marketing plan of one or more of the businesses above (TBD).
It is a cross-functional role requiring experience in:
- Strategic marketing planning
- Content strategy and development
- Creative marketing tactic development
- Publication/media advertising
- Social media content development
- Event management
Examples of responsibilities to get a sense of the marketing professional required:
- Build marketing programs to support specific business objectives across different channels in alignment with the overall strategic marketing plan
- Identify gaps and make recommendations for marketing programs to meet required business objectives
- Be a subject matter expert including across various sectors and cross-sector issues, market conditions, competitive landscape, etc.
- Deep understanding of customer segmentation, buyer personas and journeys as well as buying behavior, gained through research and sales/bd and stakeholder engagement – this relationship we hold is key to creating good marketing that doesn’t just support our sales/bd team but also brings in business (lead generating, brand awareness).
- Execute marketing plans with strategic tactics from start to finish to meet objectives
- Liaise with business leaders and content developers to define a content strategy that takes into account strategic positioning and messaging to address audience needs
- Develop content, aligned with the content strategy for our multiple owned websites and social media accounts.
- Stay abreast of industry and customer trends by monitoring market activity through research, internal reports, articles and sales dialogue
- Lead customer engagement programs and trade activities including events, trade and media publications, associations and social media
- Analyze ROI on all marketing activities and outline key areas of opportunity as well as budget management.
- Work with external agencies and vendors to develop marketing collateral (i.e. videographers, photographers, website developers, etc)
Business travel up to 10-20%/year for company/regional meetings, conferences, etc.
Education And Experience
College/university degree in marketing or business administration or equivalent experience in a sales/marketing
7+ years of B2B strategic marketing experience
Excellent written and verbal communication skills – exceptional at writing customer-facing content
Strong ability to develop, execute and analyze marketing campaigns
Proven project management skills and experience
Up-to-date knowledge of marketing trends
Passion for strategic marketing and driving results
Job Tags
Contract work,