Job Description
About the Role
We’re seeking a data-driven PPC Manager to lead high-budget campaigns across Google, Microsoft, YouTube, and more. This is a hands-on, performance-focused role where you’ll test, optimize, and scale campaigns that drive real business results — not just clicks. You’ll work cross-functionally in a fast-paced, high-ownership environment.
What You’ll Do
- Manage paid search campaigns end-to-end across major platforms.
- Optimize bids, copy, targeting, and landing pages to improve CPL, ROAS, and lead quality.
- Build testing roadmaps and report performance insights regularly.
- Align campaign performance with CRM outcomes (Salesforce, intake systems).
- Leverage AI tools, automation, and tech stack to boost scale and efficiency.
- Ensure smooth lead flow from ad to conversion.
- Partner with ops/tech teams for clean data and real-time visibility.
- Translate data into clear, actionable strategy.
- Continuously improve campaign performance through strategic analysis.
What You Bring
- 5+ years managing PPC with a focus on lead gen, ROI, and budget optimization.
- Proven experience managing a budget of $3M-$4M per month.
- Proven track record of driving down-funnel metrics — CPL, ROAS, lead quality.
- Expertise in Google Ads, YouTube, Microsoft Ads, and smart bidding tools.
- CRM integration experience (e.g., Salesforce) for true attribution.
- Strong analytics skills with fluency in GA4 and dashboards.
- A fast-moving, test-and-learn mindset.
- Technical proficiency with performance marketing tools.
- Bonus: Familiarity with call tracking, landing page testing (Unbounce, VWO), and automation (Zapier, Segment).
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