Position : PPC Specialist

Working Hours : 9:00 AM-5:00 PM Australian Eastern Standard Time

Holiday : Regular Philippine Holidays

Job Responsibilities:

Implement and manage bid strategies, audience targeting, and segmentation to optimize ad spending and increase conversions.
Perform regular A/B testing on various campaign elements to identify the most effective strategies.
Google Shopping & Merchant Centre
Manage and optimize Google Shopping campaigns and the Google Merchant Centre, focusing on data feed management and product listing optimization.
GA4 & Google Data Studio Expertise
Utilize GA4 for in-depth analytics and tracking, employing Google Data Studio to craft custom reports and dashboards that distill complex data into actionable insights.
Daily Campaign Optimization
Engage in daily management activities such as bid adjustments, budget allocation, and keyword optimization to ensure campaign success.
Analyze performance data to identify trends, insights, and optimization

opportunities.

Collaboration and Reporting
Report directly to two senior members, offering support and handling ad-hoc tasks as needed.
Collaborate with cross-functional teams to ensure a unified approach

to client campaigns.

Requirements

Minimum 5 years of experience in a paid media role, preferably within an agency setting.
Has worked with or supported an agency before.
BS/BA in Marketing, Digital Media, or a related field is required.
Demonstrated success with Google Ads, Facebook Ads, Google Shopping campaigns, and proficiency in GA4 and Google Data Studio.
Strong analytical skills, with a proven ability to make data-driven decisions.
Excellent communication skills, both written and verbal.
Google Ads, Facebook Blueprint, and Google Analytics certifications are highly regarded.

Remote job, Holiday work,