Job Description
Our Mission
At Palo Alto Networks® everything starts and ends with our mission:
Being the cybersecurity partner of choice, protecting our digital way of life.
Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.
Who We Are We take our mission of protecting the digital way of life seriously. We are relentless in protecting our customers and we believe that the unique ideas of every member of our team contributes to our collective success. Our values were crowdsourced by employees and are brought to life through each of us everyday - from disruptive innovation and collaboration, to execution. From showing up for each other with integrity to creating an environment where we all feel included.
As a member of our team, you will be shaping the future of cybersecurity. We work fast, value ongoing learning, and we respect each employee as a unique individual. Knowing we all have different needs, our development and personal wellbeing programs are designed to give you choice in how you are supported. This includes our FLEXBenefits wellbeing spending account with over 1,000 eligible items selected by employees, our mental and financial health resources, and our personalized learning opportunities - just to name a few!
At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work full time from our office with flexibility offered where needed. This setup fosters casual conversations, problem-solving, and trusted relationships. Our goal is to create an environment where we all win with precision.
Your Career As the SEO Content Manager, you will be responsible for developing and executing a comprehensive content strategy that aligns with our business objectives of Traffic Growth from SEO, Improving Engagement & Conversion Events. You will optimize existing content, create new high-quality articles, and leverage SEO best practices to increase organic traffic and improve search engine rankings.
Your Impact - Content Strategy Development
- Develop and implement a data-driven content strategy that supports business goals of Traffic Growth & Engagement & Conversion, while enhancing brand visibility on critical Keyword Topics for which, Palo Alto Networks offers solutions
- Identify content gaps and opportunities based on keyword research, audience insights, and competitive analysis
- You will collaborate with the Product Marketing Content teams to create videos for keys content hubs
- You will analyze & Interlink similar and related topics, with focus on strengthening rankings of target keywords
- You will collaborate with subject matter experts to create conversion paths for thought leadership articles, white papers, case studies, and other relevant content
- SEO Optimization
- Conduct keyword research and analysis to inform content creation and optimization
- Optimize website content, and landing pages for search engines and user experience
- Develop & Oversee a “Hub” Content plan, that builds focused page groups, targeted at keywords groups
- Content Creation
- Write, edit, and publish high-quality, engaging, and informative content tailored for a B2B audience - Writing may be via your own work, editing GTM writer work, or via supervising 3rd party vendors
- Performance Monitoring
- Use analytics tools (e.g., Adobe Analytics, Google Analytics, Conductor) to monitor content performance, track organic traffic, and measure SEO success
- Prepare regular reports on content performance and SEO metrics, providing insights and recommendations for improvement
- Maintain GTM level analytics groups for GTM level reporting, of “owned keywords”, and “owned pages”
- Maintain Analytics of “newly published content by GTM” to show progress, and ranking improvements from new and optimized content
- Collaboration
- Work closely with the marketing team, designers, and developers to ensure cohesive branding and messaging across all platforms
- Train and mentor content team members on SEO best practices and content optimization techniques
- Develop & mentor GTM Team members to develop content via Ai tools, that is SEO optimized
- Develop a Video Hub template, to facilitate GTM writer management & content creation that meets Brand Standards, as well as SEO best practices for YouTube optimization
Your Experience - Bachelor’s degree in Marketing, Communications, or a related field preferred or equivalent military experience required
- 3+ years of experience in SEO and content management, preferably in a B2B environment
- Strong understanding of SEO principles, tools, and best practices
- Proven ability to create compelling and informative content for a professional audience
- Familiarity with analytics tools such as Adobe Analytics, Google Analytics, Ahrefs, or similar
- Excellent writing, editing, and communication skills
- Ability to manage multiple projects and deadlines in a fast-paced environment
- Able to work onsite at our Plano, TX office in a hybrid model
The Team Our Marketing team has an opportunity like no other industry: high impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.
Compensation Disclosure The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/commissioned roles) is expected to be between $101000 - $163000/YR. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.
Our Commitment We’re problem solvers that take risks and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.
We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at accommodations@paloaltonetworks.com.
Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.
All your information will be kept confidential according to EEO guidelines.
Job Tags
Full time, Casual work,